I have had a Vodafone 3G data card for over 2 years. I have the top package that you can get – Vodafone Data Unlimited. Now when you read unlimited what does that mean? To me that means there is no limit. If you look there is a little * after “none”.

Snap shot of the Vodafone 3G data card price list

At the bottom in small, light grey text you find:

*The Vodafone Data Unlimited and Vodafone Data Travel plans are subject to Vodafone’s fair usage policy. This means that a customer’s UK usage must not exceed 1Gb per user account in a month. We don’t expect customers to exceed this limit but if a customer’s usage is in excess of 1Gb we may ask them to moderate their usage. If a customer fails to do so, we reserve the right to move them to another Vodafone data plan or charge them for the excess usage. Long-term or persistent usage in excess of the limit may also result in suspension or termination of the service.

How can you possibly sell something as unlimited when there is a limit? Does that not fall into the false adverting category?

The Vodafone software does not tell me how much I have used or if it does I can’t find it on my mac so I had to phone to find out what I was on for the month. They told me I had gone over my limit and it would be £2.30 per MB. According to the note they will need to contact me and ask me to moderate my usage. Not what they said on the phone.

I noticed while trying to sign up to a T-Mobile hotspot that they also have a fair usage policy.

£20 price plan
Subscription provides unlimited use (subject to the following fair use policy) of T-Mobile hotspots in the UK and 300 minutes a month to use at BT Openzone owned and operated Hotspots in the UK.
Fair Use Policy:
Customers who make excessive use of the service may be asked to reduce their use. If usage continues to be excessive, T-Mobile may move these customers to another plan. T-Mobile currently considers “excessive” use to be 30GB or more of data per month (sent and received). We reserve the right to vary this policy, but will notify you if we do.
Subject to a single, immediately repeatable, session of 6 hours in duration.
HotSpot terms and conditions apply.
Username and password are non-transferable.

It does appear that the prices for 3G data cards actually have the limit and charges available.
T-Mobile costings

O2 is even better at hiding it. They don’t even have a mark to say that it is limited. You have to read the terms at the bottom of the page.

Snap shot of the O2 3G data card price list

Data Max Fair usage Policy
The Data Max 1024 subscription package allows you unlimited use of O2’s 3G/GPRS Mobile Data Services. Fair usage policy applies and average monthly usage is expected to be below 1024mb. O2 reserves the right to apply extra charges or to withdraw the Data Max 1024 service from any individual at any time in the case of suspected overuse or abuse of the service.

Where did the fair usage policy come from and how has it been allowed to exist? If someone knows they will use a lot of bandwidth then let them pay for it and use it. We need to get the use of “fair policy” stopped. Its just another way for the big companies to get the small guys.